{"id":24413,"date":"2026-09-30T09:41:12","date_gmt":"2026-09-30T12:41:12","guid":{"rendered":"https:\/\/brasilnoticias.org\/site\/?p=24413"},"modified":"2026-09-30T09:41:12","modified_gmt":"2026-09-30T12:41:12","slug":"arena-fonte-nova-retira-marca-de-empresa-de-apostas-apos-proibicao-no-brasil","status":"publish","type":"post","link":"https:\/\/brasilnoticias.org\/site\/arena-fonte-nova-retira-marca-de-empresa-de-apostas-apos-proibicao-no-brasil\/","title":{"rendered":"Arena Fonte Nova retira marca de empresa de apostas ap\u00f3s proibi\u00e7\u00e3o no Brasil"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">A <strong>Arena Fonte Nova<\/strong>, em Salvador, retirou a marca <strong>Casa de Apostas<\/strong> de sua denomina\u00e7\u00e3o oficial ap\u00f3s a entrada em vigor da Medida Provis\u00f3ria n\u00ba 1.394\/2026, que pro\u00edbe a explora\u00e7\u00e3o, oferta, intermedia\u00e7\u00e3o e publicidade de apostas de quota fixa no Brasil. O est\u00e1dio j\u00e1 voltou a aparecer apenas como <strong>Arena Fonte Nova<\/strong> em seu site e nas redes sociais.<\/p>\n<p>O equipamento esportivo utilizava o nome \u201cCasa de Apostas Arena Fonte Nova\u201d desde 2024, quando foi firmado um acordo de <strong>naming rights<\/strong> com a empresa. Pelo contrato, a marca da companhia passou a integrar oficialmente o nome do est\u00e1dio.<\/p>\n<p>Segundo informa\u00e7\u00f5es divulgadas anteriormente pela administra\u00e7\u00e3o da arena, o contrato previa o pagamento de <strong>R$ 13 milh\u00f5es por ano durante quatro anos<\/strong>, totalizando R$ 52 milh\u00f5es ao longo de todo o per\u00edodo inicialmente previsto.<\/p>\n<h2>Contrato foi suspenso<\/h2>\n<p>A administra\u00e7\u00e3o da Fonte Nova informou na segunda-feira (28) que suspenderia o contrato para se adequar \u00e0s determina\u00e7\u00f5es da nova medida provis\u00f3ria. A gest\u00e3o afirmou que cumpriria as regras estabelecidas pela legisla\u00e7\u00e3o desde sua entrada em vigor.<\/p>\n<p>Nesta quarta-feira (30), o processo de mudan\u00e7a j\u00e1 pode ser observado nos canais oficiais do est\u00e1dio. As publica\u00e7\u00f5es mais recentes passaram a utilizar somente a denomina\u00e7\u00e3o <strong>Arena Fonte Nova<\/strong>, enquanto as \u00faltimas refer\u00eancias \u00e0 Casa de Apostas haviam aparecido na semana anterior.<\/p>\n<p>Apesar da retirada da marca e da suspens\u00e3o anunciada, a administra\u00e7\u00e3o da arena ainda n\u00e3o detalhou se o contrato de naming rights foi definitivamente rescindido nem quais ser\u00e3o os poss\u00edveis efeitos financeiros e jur\u00eddicos sobre o acordo firmado em 2024.<\/p>\n<p>A mudan\u00e7a ocorre ap\u00f3s a publica\u00e7\u00e3o da MP 1.394\/2026, que tamb\u00e9m alcan\u00e7a publicidade em televis\u00e3o, r\u00e1dio, internet, redes sociais, espa\u00e7os p\u00fablicos e patroc\u00ednios esportivos relacionados \u00e0s plataformas de apostas.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Arena Fonte Nova, em Salvador, retirou a marca Casa de Apostas de sua denomina\u00e7\u00e3o oficial ap\u00f3s a entrada em<\/p>\n","protected":false},"author":4,"featured_media":24414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[4,1],"tags":[],"class_list":["post-24413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esporte","category-ultimas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Arena Fonte Nova retira marca de empresa de apostas ap\u00f3s proibi\u00e7\u00e3o no Brasil - Brasil not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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