{"id":9363,"date":"2023-09-19T18:27:57","date_gmt":"2023-09-19T21:27:57","guid":{"rendered":"https:\/\/brasilnoticias.org\/site\/?p=9363"},"modified":"2023-09-19T18:27:57","modified_gmt":"2023-09-19T21:27:57","slug":"presidente-da-shein-anuncia-que-varejista-vai-pagar-icms-para-cliente-em-compras-de-ate-us-50","status":"publish","type":"post","link":"https:\/\/brasilnoticias.org\/site\/presidente-da-shein-anuncia-que-varejista-vai-pagar-icms-para-cliente-em-compras-de-ate-us-50\/","title":{"rendered":"Presidente da Shein anuncia que varejista vai pagar ICMS para cliente em compras de at\u00e9 US$ 50"},"content":{"rendered":"<p>No caso de compras que ultrapassem o limite pr\u00e9-estabelecido pela varejista, o consumidor ser\u00e1 respons\u00e1vel por pagar o imposto de importa\u00e7\u00e3o (de 60%), al\u00e9m de 17% de ICMS<\/p>\n<p>O presidente da Shein na Am\u00e9rica Latina, Marcelo Claure, anunciou, nesta ter\u00e7a-feira (19), que a varejista passar\u00e1 a pagar o ICMS (Imposto sobre Circula\u00e7\u00e3o de Mercadorias e Servi\u00e7os) aos consumidores que fizerem compras de at\u00e9 U$ 50 na plataforma chinesa.<\/p>\n<p>O novo posicionamento da marca foi divulgado ap\u00f3s a empresa aderir ao programa federal Remessa Conforme, que isenta de imposto de importa\u00e7\u00e3o compras at\u00e9 U$ 50, mas estabelece al\u00edquota de 17% de ICMS.<\/p>\n<p>No caso de compras que ultrapassem o limite pr\u00e9-estabelecido pela varejista, o consumidor ser\u00e1 respons\u00e1vel por pagar o imposto de importa\u00e7\u00e3o (de 60%), al\u00e9m de 17% de ICMS.<\/p>\n<p>\u201cFizemos um contrato moral com os consumidores de que n\u00e3o ir\u00edamos subir o pre\u00e7o no Remessa Conforme, ent\u00e3o o an\u00fancio \u00e9 para garantir isso. \u00c9 um investimento substancial, e teremos o desafio de compensar esses 17% com a redu\u00e7\u00e3o de custos adicionais de log\u00edstica que t\u00ednhamos antes\u201d, afirmou Claure.<\/p>\n<p>Para o presidente da empresa na Am\u00e9rica Latina, o Remessa Conforme facilita o tr\u00e2mite das importa\u00e7\u00f5es, por isso, ao assumir o compromisso de arcar com os custos, a Shein garante que \u201cas compras dos clientes n\u00e3o v\u00e3o mais para o canal vermelho \u00e0 espera de quem vai pagar o imposto\u201d.<\/p>\n<p>Foto: Wanezza Soares\/Divulga\u00e7\u00e3o<br \/>\nPor: Metro1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No caso de compras que ultrapassem o limite pr\u00e9-estabelecido pela varejista, o consumidor ser\u00e1 respons\u00e1vel por pagar o imposto de<\/p>\n","protected":false},"author":4,"featured_media":9364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"colormag_page_container_layout":"default_layout","colormag_page_sidebar_layout":"default_layout","_FSMCFIC_featured_image_caption":"","_FSMCFIC_featured_image_nocaption":"","_FSMCFIC_featured_image_hide":"","footnotes":""},"categories":[2,1],"tags":[],"class_list":["post-9363","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","category-ultimas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Presidente da Shein anuncia que varejista vai pagar ICMS para cliente em compras de at\u00e9 US$ 50 - Brasil not\u00edcias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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